Adobe Campaign Classic Specialist

Role Purpose

The Adobe Campaign Classic Specialist will be responsible for both technical development and end-to-end campaign execution within Adobe Campaign Classic v8. This role combines expertise in platform enhancements, WebApp development, system integration, and campaign management to deliver personalized, data-driven marketing experiences across multiple channels.

Key Responsibilities

Technical Development & Platform Support

• Design, develop, and maintain WebApps and integrations with Adobe Campaign Classic v8.
• Integrate ACC with new marketing channels and external interfaces.
• Manage schema extensions, API integrations, and optimize data flows.
• Develop and monitor data ingestion pipelines; troubleshoot failed feeds, synchronization issues, or workflow errors.
• Ensure data consistency, accuracy, and integrity across RT-CDP sources, attributes, and identity namespaces.
• Execute data import/export processes in compliance with governance and security standards.
• Implement and monitor security measures including access controls, encryption, and data retention practices.
• Maintain proper documentation and version control for all developments, workflows, and configurations.

Campaign Management & Execution

• Plan, build, and execute end-to-end marketing campaigns using Adobe Campaign Classic v8.
• Configure personalized schema workflows and set up deliveries for execution.
• Design and build ‘always-on’ trigger campaigns for real-time engagement.
• Create and deploy Push Campaigns in SMP platform based on campaign briefs.
• Perform QA and troubleshoot HTML/content issues before deployment.
• Manage audience segmentation, targeting logic, and personalization across destination channels.
• Handle inbound and outbound real-time activation processes ensuring data quality.
• Generate proofs and counts for validation with business stakeholders.
• Ensure adherence to data governance, privacy, and compliance standards.

Required Skills & Qualifications

• Certification:
  • Certified Adobe Campaign Classic Developer
  • Certified Adobe Campaign Classic Business Practitioner
• Experience:
  • Minimum 3–4+ years of hands-on Adobe Campaign Classic experience.
  • Strong experience with complex workflows, delivery setup, and technical development.
• Technical Skills:
  • Working knowledge of JavaScript, HTML, and CSS for custom development and platform extensions.
  • Familiarity with CRM integrations across marketing, sales, and support systems.
  • Experience building Push campaigns via SMP platform.
• Additional Skills:
  • Experience with RT-CDP (Adobe Experience Platform) preferred.
  • Excellent problem-solving, communication, and stakeholder management skills.