Digital Specialist

GECO Asia is hiring!

We are seeking a highly driven and analytical Digital Specialist to lead and execute digital marketing initiatives across multiple online platforms. This role is responsible for planning campaigns, managing social media channels, analyzing performance data, and delivering insights that support business growth and brand visibility.

Responsibilities

• Develop and manage the annual digital marketing calendar aligned with brand and commercial objectives

• Plan and execute digital campaigns, launches, and seasonal initiatives

• Coordinate with internal stakeholders to ensure timely and effective campaign execution

• Optimize campaign performance using insights and market trends

• Manage and oversee social media platforms, including content planning, scheduling, publishing, and copywriting

• Monitor engagement, community interactions, and audience growth across social channels

• Ensure all content aligns with brand tone, guidelines, and campaign objectives

• Create, manage, and optimize paid social media campaigns

• Analyze website performance using analytics tools and track KPIs such as traffic, conversion, and engagement

• Identify trends and opportunities for website improvements and collaborate with web teams on optimization efforts

• Plan and update website content including banners and collections

• Manage CRM database, including email campaign planning, subscriber management, and database hygiene

• Execute email marketing campaigns and perform A/B testing to improve performance

• Prepare and deliver regular performance reports with actionable insights and recommendations

• Create content guidelines to ensure consistency with brand identity

• Consolidate data from multiple channels and present insights to stakeholders

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• Minimum of 5 years’ experience in digital marketing, social media management, or performance marketing

• Strong hands-on experience with Google Analytics, Meta Business Suite, and social media platforms such as Instagram and Facebook

• Proficiency in reporting tools such as Excel and PowerPoint

• Experience using email marketing platforms (e.g., Mailchimp)

• Proven track record in running and optimizing paid social campaigns

• Strong analytical skills with the ability to interpret data and translate insights into action

• Excellent communication and project management abilities

• Strong understanding of digital trends and social media best practices

• Ability to work independently and manage multiple projects simultaneously

• Experience in lifestyle, sports, fashion, or retail industries is an advantage

• Organized, proactive, and detail-oriented

• Passion for digital innovation, performance marketing, and consumer brands